Email marketing is more than just sending out information about your company or product.

It's creating a relationship with your customers... Reminding them that you exist... Treating loyal customers with promotions... Referring friends... Creating a Call to Action.

Effective email marketing includes testing different list segmentation, creative formats, strategies, and promotional offers.  You have to give your customers a compelling reason to open your email, and make them glad they did.

Borano Inc.
Promotional email
sent to existing clients

Borano Inc.
Informational/lead conversion email
 sent to new leads

Borano Inc.
Advertising new product line
sent to existing clients
 

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